Hey there! Let me tell you a little about myself—well, not just “a little,” but the good stuff that makes me, me. I’m Enrico Forte, and I’m not your run-of-the-mill growth hacker. Picture this: you know how Saul Goodman in Better Call Saul twists the rules just enough to win, but keeps it slick?
That’s the vibe I bring—minus the shady vibes or courtroom theatrics. I’m the guy in the background, cooking up bold strategies with a mix of creativity, data, and this AARRR framework I’m obsessed with. It’s all about helping fintech startups and cool, innovative companies grow faster than you can say “Reddit meme stock moonshot.” I’m all for ditching the usual playbook—think big, act smart, get results. No sketchy shortcuts, just ideas that hit hard and scale harder.
So, how’d I end up here? Funny story—I didn’t exactly roll out of bed chanting “growth hacking” (though my espresso machine might disagree). It all kicked off in the eCommerce grind, back when I was helping Italian coffee roasters and wineries get their online game on lock. What worked? Turning Google and Meta ads into cash machines, tweaking things with A/B tests, sprinkling in some AI personalization, and downing way too much coffee while brainstorming.
Somewhere along the way, I got hooked on fintech—those lean, scrappy companies that could outmaneuver old-school finance with the right moves. One gig led to another, and before I knew it, I was knee-deep in user acquisition and retention for some big fintech and eCommerce players. That’s when it clicked: every business, no matter how quirky or niche, can blow up if you crack the right code.
Enter AARRR—my pirate-inspired roadmap to growth: Acquisition, Activation, Retention, Referral, Revenue. It’s helped me push companies past their goals more times than I can count.
Now, let’s break down this AARRR thing—pirate puns optional, but I’m not above ‘em.
Acquisition? Why stick to just ads or SEO when you can mash ‘em together with some viral tricks and watch your customer base grow like wildfire?
Activation’s where it gets fun—don’t just get folks to sign up; make ‘em love you right out of the gate with slick onboarding and landing pages that actually convert.
Retention’s the real kicker—if they’re not sticking around, you’re losing money faster than a bad crypto bet. I lean on automations, chatbots, and killer remarketing to keep ‘em hooked.
Referral? Happy customers are your secret weapon—give ‘em a nudge with a smart program, and they’ll bring their friends along for the ride.
And revenue? That’s the endgame—digging into tools like Mixpanel or GA4 to squeeze out more profit, cut churn, and keep the cash flowing.
What’s in my toolbox? Plenty. I’ve got the full-stack growth gig covered—think paid ads on Google, Meta, LinkedIn, plus SEO, content, even influencer collabs. I’m a sucker for product-led growth—making onboarding so smooth users can’t help but stick around. Data’s my jam too; I geek out over GA4, Amplitude, and AI-driven CRMs to spot goldmines and tweak user paths. Results?
Oh, they’re there: I’ve bumped customer activation by 35% for a fintech startup, jacked up user acquisition by 150% in a year, and pulled in 20% more newbies through referral loops. And I’m always testing—200+ A/B experiments a year to keep those funnels humming and ads popping.
Numbers back me up too. I’ve steered over €1M in revenue for fintech and iGaming campaigns, slashed customer acquisition costs by 30% with some AI magic for eCommerce folks, and boosted online retail revenue by 50% for brands like Arcaplanet and Lafeltrinelli.it. Clients dig that I mix automation and analytics with a dash of outside-the-box thinking—nothing wild enough to get me in trouble, but just bold enough to work.
So, what’s the deal—are you ready to shake things up? If you’re running a fintech startup or an innovative outfit and you’re sick of the same old strategies, let’s talk. I’d love to dive in, toss around some ideas, run a few tests, and take your vision sky-high—my way, which is anything but cookie-cutter. Slide into my LinkedIn or X DMs, or shoot me an email if you’re old-school. Let’s break some molds, challenge the usual, and turn your business into one of those stories people can’t stop talking about. Growth’s a race—why play it safe when bold wins every time? You in? Let’s make it happen.